Effectiveness of various mediums of advertisement in the automobile Research Paper

Effectiveness of various mediums of advertisement in the automobile industry in North American consumer market - Research Paper Example This essay "Effectiveness of various mediums of advertisement in the automobile industry in North American consumer market" outlines different tools of advertisement that the BMW and Audi use and their effectiveness.Television has been used a medium of advertisement since its inception. This has been due to the fact that it can reach mass audience quickly. It also offers numerous advantages by offering very powerful impact of the message it carries to numerous audience. This convenience and flexibility is due to the widespread popularity and ease with which it reaches millions of viewers internationally and nationally. With the audio and visual effects television provides and creates a lasting impact of the product being marketed (Philip, 90). With the interaction of color, drama, sight, sound, and motion it ensures that the message conveyed is persuasive and strong. Addition of some tactics and props could also enhance its impact. The Audi and BMW automobiles utilized this form of m arketing due to its impact. In its marketing through television BMW was able to introduce its very own youtube page known as the BMW TV. This site is used to display numerous BMW television ads and driving and racing videos of all the models created by the company. The Audi automobile in contrast focused in film sponsorship so that it could reach out to the television audience focusing around numerous movies (Jean, 24). The movie â€Å"Iron Man 2† had several product placements of the numerous Audi models which included the Audi A8 and R8 Spyder. iii. Complain Generally, both Audi and BMW could have had innovative and different marketing strategies in promoting their brand, through the use of film and youtube pages as forms of television advertising and product placement (Simon, 63). Both strategies seem to have been effective for both companies in reaching out to their greater customer bases and potentially increased their company sales. iv. Results The BMW TV marketing strategy for BMW has been very effective as youtube is one of the most popular social networking website and has allowed the company to reach out to numerous consumers. Through the creation of the unique youtube page it has helped the company have a very strong brand identity in the customer’s perspective. Audi choice of using movies to reach to their television audience was a good strategy. Through the marketing of the cars on film, consumer choices could be affected as the consumers could be persuaded to buy the car brands since the celebrities in t he movies could be seen to own one of their own. This is an effective and efficient